When you have over half a billion people visiting a website, like Facebook has, then obviously that will make for an intense advertising environment replete with opportunity. But that does not mean every business who runs ads there has seen the results they dreamed, and there are a host of possible reasons for that. If you learn the right knowledge and apply it in a dedicated manner, then success is almost assured of following, eventually. If you have had your heart set on getting involved at Facebook with advertising, then you will need to gain proper knowledge and then learn how to apply it successfully.
Just like pay per click. you want people to click on your ads as much as possible because that will lower your costs. The success of any ad campaign on the net involves CTR, or click through rate, and that is true no matter where you advertise. Keep in mind that you must test your ads, and since you can use pictures you can also test them. Your ad image will be determined by the product you are promoting plus what your niche market demographics are. In all, there are roughly three parts of any ad at Facebook: the ad copy, the ad headline and the ad image. If you do not have a fan page setup at Facebook, then get one because you want to try using that with your ads. You always want people to be as relaxed as possible, and going to a fan page will automatically put them at ease. Another reason for this approach is you can set things up so they must like your fan page in order to go any farther. That is basically it for that particular method at Facebook, and of course there are other approaches you can use, as well.
Be patient when you're trying to get your ads approved on Facebook, because once you put your ad, it'll get reviewed by humans, which means it can take time before it goes live. Avoid being hasty and make judgments when you don't see your getting approved there and then. It could take in excess of one hour, give or take a little bit which is actually much faster than Google. Facebook employees are regular people that can make mistakes, so take that into consideration too.
There are demographic research tools in the ad section, and that is very similar to what Google offers for AdWords. What is also very cool is that you do not need a ton of money to get started or stay in the game, and you can simply keep reinvesting your money back into it. Always keep learning and studying the ads of other people, and you can do that at Facebook or Google.
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